UECU Branding

Creative Direction | Visual Identity

YEAR
2022
Project Scope
Illustrator | InDesign | Wordpress | Marketo
Brands evolve over time. When UECU first opened in 1934, the credit union offered exclusive financial benefits to utility and energy employees and their families. As new opportunities arise to grow membership, establishing a new visual identity is key to accommodate their growing demographics.
Daniela
Arizaga
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